Skype and Ebay and Paypal: Seamless experience
What lead Ebay into paying $2,6 billion in cash and stoak plus $1,5 billion in by 2008 if it goes well?
In fact I think that, as we discussed in class, this acquisition has a strategic fit and this can be further explained at http://investor.ebay.com/downloads/050912ebay.pdf.
They illustrate how Ebay Paypal and Skype can create an unique customer experience see the product, Skype it over for details and Paypal it at the end.
In this presentation they mention that all the 3 businesses benefit mutually from each other.
Ebay clearly relies on the Internet usage growth as well as the market maturity level over the coming years, meaning that more users will buy and pay through internet.
There is also an interesting example of the Skype integrating in Ebay China
Worth looking.
Technorati Tags: Skype Ebay Paypal IE IMBA
0 Comments:
Post a Comment
<< Home